In the modern Account Management ecosystem, Marketing plays a pivotal role in nurturing customer relationships beyond the initial sale. At SciqusAMS, we believe that customer loyalty is built through consistent engagement, meaningful communication, and shared success.
Our marketing framework strengthens every stage of the customer journey — transforming customers into long-term advocates.
Regular Customer Surveys and Net Promoter Score (NPS) assessments provide valuable insights into customer satisfaction and engagement levels. These insights help Account Managers proactively address challenges and identify new opportunities for growth.
Customers are regularly invited to online webinars, product showcases, or industry events. Marketing also collaborates with Account Managers to feature customers as speakers or panelists, reinforcing their expertise and partnership visibility.
Through personalized guidance, marketing facilitates customer testimonials in both written and video formats. Similar to the success story process, each testimonial is managed carefully — from invitation to script assistance to customer approval.
Marketing ensures that customers stay connected with the company’s journey — sharing key milestones, achievements, and innovation updates that reinforce confidence in SciqusAMS’s brand and long-term commitment.
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